I have been in a love affair with several women (and one man) for about a year now. I am not ashamed to admit it. I am kind of obsessed with them. When they post, I watch. When they say they love something, I buy it. They have turned me into a cosmetics addict and I ain’t mad about it. They are my favorite Beauty YouTubers.
For most women, makeup is a necessary evil. You look for a product to solve a problem, it works and then you move on. For some, makeup is an art, it s a craft but it is a live art that is forever changing. Most importantly, makeup is fun! I am in no means an expert. I still have days where I look in the mirror and think “what did I do?”, but I am far more educated about products and the process than I was a year ago.
Now that I have gotten the hang of a few makeup tricks I can’t tell you how many people tell me they want me to teach them. I always recommend they go right to wear I started, YouTube. You can learn anything you want on YouTube. There are so many people creating content and sharing their knowledge, opinions, and entertaining videos. I found tons of YouTubers creating videos about makeup and beauty and I find myself looking forward to their video postings, just as much as I look forward to my favorite TV shows.
Whether you want to learn from a tried and true expert or a someone who is self-taught, there is a YouTuber out there for you. They share a wealth of knowledge, experience and opinions that can help any novice or pro.
Here are some disclaimers that you should know about YouTubers:
- They are compensated by YouTube. The number of Subscribers, Views, Likes and Comments on their videos increases their value for ads that are served on their videos.
- They can be compensated by brands to promote their products. Most YouTubers will disclaim that they are being compensated from a brand for a product and will claim that this is still their honest opinion, take this with a grain of salt and judge for yourself.
- They can be compensated by brands for sales that are made through affiliate links in their profiles. If there is a link or discount code in their profile for a company, assume they are getting paid per click or paid per sale.
Jacyln Hill is where it all started for me. I watcher her “Flawless Face” video and realized that I had no idea what I was doing with my makeup and immediately wanted to learn more. Jaclyn is so likeable and her techniques are easy to follow. She is a former MAC make up artist, but she also has experience with a variety of products.
I trust that when she recommends a product, it is not from endorsement or compensation. I must not be the only one because her recommendations are powerful, when she says that she loves an eye shadow, it sells out immediately.
I can’t tell you how much I have learned from her videos, she is definitely my all time favorite.
Zoe is a British YouTuber and I just think she is as cute as a button. She is extremely popular in England and she loves beauty products (rumor is she has a beauty line launching soon). She makes it clear that she is no expert, but she shares her tips and tricks and has an effortless style. Her makeup style is natural, but flawless and effortless. She does a mix of makeup and hair tutorials, which are usually easy to follow and execute.
Her channel is not exclusively beauty videos. She has a variety of entertaining content and she tackles her battle with anxiety, which I love! I also find it fascinating to watch this young entrepreneur as she builds her brand and business.
Plus, I love it when she uses British slang like “plaits” (braids), blusher (blush), and “cuddles” (hugs).
Tati aka Glam Life Guru posts content daily and shares a mixture of drugstore and high end make up tutorials. Her tips and tricks are really easy to execute and she loves to find a good bargain product.
This Aussie is a relative genius when it comes to makeup application. Wayne Goss is a well know makeup artist and he has recently come out with his own line of brushes. One of his videos about contouring like Kim Kardashian has over 7 million views! His videos are quick and easy tips. He also tackles the basics in detail, like how to apply concealer, how to contour and how to apply foundation.
I have a little bit of a love/hate relationship with Ingrid aka Miss Galmorazzi. She is cute, bubbly and really fun to watch. She posts an equal mix of beauty and lifestyle videos, including a few of her favorite healthy recipes. I drooled over her sense of style in home decor when she posted her apartment tour video. My only problem with Ingrid is that she has started to gain big brand sponsorships (like Cover Girl) and she doesn’t clearly disclose when an opinion is her own or influenced by her paycheck. Regardless, she is entertaining to watch and has great tutorials.
Tiffany is about as real as it gets. She has a bit of a champagne taste when it comes to makeup and skincare, but she knows what she likes and more importantly, what works. Tiffany is very knowledgable about the ingredients in products and typically only recommends products that she feels are safe. I love the looks that she puts together, they are classic and easy to replicate.
If you have ever been frustrated trying to find a concealer that works or have never been able to master the perfect winged eye liner, I recommend you head over to YouTube and you will be surprised by what you can learn.
Do you have any favorite YouTubers? I would love to add some more favorites to my subscriptions, share in the comments below!